Now, let’s talk Product pages.
Here are our tips for creating the perfect product page:
Product images
Remember: potential customers LOVE seeing high-resolution and high-quality product images. Be sure to add a few images of each product, taken from several different angles.
Bonus tip: Don’t forget to activate the zoom-in option on the product images. Nothing better than seeing the products close up.
Product descriptions
If you want people to buy your products, you need to write compelling product descriptions. They need to be short (no more 2-5 sentences), easy to understand, and grammatically correct.
Here are do’s and don’ts of writing project descriptions:
1. Write about product functionalities and materials used to build them.
2. Write about how the products were made and which tools were used to make them.
3. Provide fun facts about the products (like how a particular product got its name).
4. Don’t try to make the products seem more appealing than they actually are by providing false information; when site visitors read product descriptions, they are looking for true information about the products.
Additionally, keep in mind that product descriptions are essential for SEO. If you don’t feel comfortable writing them, hire a professional copywriter, and you’ll get engaging and unique product descriptions that will help your e-commerce site rank higher.
Product prices
We are in no position to tell you how you should price your products. We are, however, going to mention a few product pricing tricks that can boost your sales:
1. Price anchoring. When making a purchase decision, users rely on the first piece of information offered to them. So, if you place $500 worth sunglasses next to ones that cost $3,000, the first ones will seem like a bargain.
2. The commas in prices. According to the Journal of Consumer Psychology, prices that “contained more syllables” seemed higher to buyers. So, for example, “$1,520” is perceived higher than “$1520” simply because site visitors read the first price as “one thousand five hundred twenty” while the second price is read as “fifteen-twenty”.
3. “The nine at the end” pricing. You probably know this trick too well 一 instead of pricing the product $1,500, you can price it $1,499. In potential buyers’ minds, the second price is significantly lower than the first one.
When it comes to pricing, we would advise you to google all these tricks and choose the ones you feel will work best for your online shop. Just remember 一 no matter which tricks you use, be sure to state the prices clearly, and highlight the discounted products. Everyone loves a good deal.
Transparent shipping costs
The truth is, you can do your best to trick users into believing that they are paying less for the products than they actually are (sneaky you!), but if you offer high and hidden shipping costs, you won’t have that much success selling online.
So, when it comes to shipping costs, our advice is: be transparent. You can do so by including a shipping cost calculator on the product pages, not the checkout.
The “Add to Cart” button
Using the words “Add to Cart” is a convention, and it exists for a reason 一 to preclude confusion. To really make the button stand out, you can choose a color that is not used anywhere else in the design.
Customers’ reviews
If there is one thing you shouldn’t be doing when it comes to customer reviews, that is to delete the negative ones or, worse, leave them unanswered.
If you are planning on running a successful online business, you need to come to terms with the fact that not every customer is going to be satisfied with your product(s) or service. That’s perfectly normal. However, that doesn’t mean that you should settle for losing customers. In fact, handling negative reviews is just as important as answering to positive comments and it is your chance to make things right and show other potential customers that you are willing to do anything to have satisfied customers.
So, when you come across a negative review, do anything that is in your power to fix the issue. Reply to the review, using a polite and friendly tone, and show that you are genuinely interested in solving the customer’s problem.
The “Related Products” option
The “Related products” section should be placed at the very bottom of each product page to help you generate more profit.
If users spend more than just a couple of seconds checking your products out, that probably means they are interested in buying them. They are checking for product specifications, shipping information and doing the calculation whether or not the product prices fit their budget. If they decide to buy the products, chances are they would be interested in buying more. So, why not encourage them to spend more money by offering a Related Products option?
Consumerism at its finest.
The “Add to Wishlist” option to the Product pages
By adding a wishlist feature, you are allowing site visitors to mark the products they are interested in buying and save them in their accounts. This is like a buy later option.
Luckily for you, WooCommerce (which is integrated in all our e-commerce themes) allows you to add a highly customizable “Add to Wishlist” button to your product pages. The best thing of all is that potential buyers can share their wishlist on social media 一 via Facebook, Twitter, Pinterest, WhatsApp, and email. Amazing, right?!