As we have mentioned somewhere in this guide, nowadays, the majority of the communication between users and brands is played out on social media.
The reason is that customers don’t have the time and patience to wait for a company to respond to their emails. They want their questions answered as soon as possible, which is why they turn to social media. It’s perfectly understandable.
If you are trying to build a reputable online shop, adding links to your social media handles is a must. Another must is to make the links pretty visible, so site visitors can reach out to you quickly. Our advice is to put the links in the footer (or the header) of your site and add them to the Contact and About page.