Blog plays a HUGE role in your e-commerce site traffic and ranking 一 the more (well-structured!) pages you have on the website, the more chances you have for a page to show up in the search results. A blog brings great SEO value to your site, being the primary source of content that facilitates organic searches and brings visitors in via search engines.
But, besides being a tool that can help you get traffic, a blog can serve as a brand-building section 一 a place where you can share with your potential customers information about your products, the behind the scenes of product creation, teasers for the newest collections, etc. Basically, you can blog about any sorts of news related to your business, like a new coupon code, a seasonal discount, a new store opening, store anniversary, you name it. Get creative and start posting on the blog.