fbpx
  1. How to build your e-commerce business

    < 1 min read

  2. Make a homepage that wows

    < 1 min read

  3. Add a contact form on the Contact page

    < 1 min read

  4. Create a killer About page content

    < 1 min read

  5. Create content for Privacy Policy page, Terms and Conditions, FAQ, etc.

    < 1 min read

  6. Play around with the Shop page

    < 1 min read

  7. Build perfect Product pages

    4 min read

  8. Add social media icons to the Contact (and About) page

    < 1 min read

  9. Use the power of the search bar

    < 1 min read

  10. Don’t lead users to the Cart page as soon as they add products to the bag

    < 1 min read

  11. Don’t forget to blog

    < 1 min read

  12. One-page checkout is always the right way to go

    < 1 min read

  13. Send all kinds of emails

    < 1 min read

  14. Use exit-intent pop-ups

    < 1 min read

  15. Are you ready to create a high-converting e-commerce site?

    < 1 min read

As you probably noticed, we put a search bar at the top right/left corner of your WordPress theme, and it’s there for a reason. A search bar hides great power.

Generally speaking, site visitors use search bar when they are trying to find a particular product, your contact, shipping and return information, etc. But, in most cases, when they do decide to use the search bar, they type in product names and specifications, prices, random terms… basically, they search for any words that can help them identify and find specific products. Knowing this, you should use the terms they search for and include them in your product descriptions. If you are not sure what we mean, here’s an example:

Imagine that run an e-commerce store that sells accessories for women and men, including sunglasses and there are dozens of sunglasses on your Shop page. Now, imagine there’s a pair of bright pink sunnies that are pretty popular and that in the product description you wrote something like “bright, rosy-toned sunglasses, made of plastic. Perfect for spring and summer”. And one day you decide to check what site visitors search when they come to your website. You discover that there are hundred of searches that mention “pink sunglasses”. So, why wouldn’t you add this term to your product description to make the process of finding the pink sunnies even quicker? See what we mean?

Additionally, including terms site visitors searched has one more benefit. It can boost your site’s SEO, and make your site rank higher. So, be sure to check the terms users typed in the search bar periodically and use them to enrich your product descriptions.

Was this article helpful?
YesNo
Help