Upsell emails have a bad rep. But, no matter what you’ve heard them, the fact is that they work. When the clerk, let’s name him Jim, at the drive-through asks you if you want fries with that burger you just ordered, the chances are that you are going to answer in the affirmative. Similar to Jim’s question, the upsell emails are there to help you sell other products.
When it comes to the upsell emails, all we can say is that you shouldn’t try to make a sale cramming combos or deals down potential customers’ throats. What you should do is set the objectives of your upsell emails 一 making customers feel valued and building long-lasting relationships.
Here’s how you can create a compelling upsell email:
1. Be personal. It’s ridiculously quick to automatically insert the first name of the customer in the greeting line, and mining the customer’s purchase history to make the upsell personalized and relevant to the customer’s interests.
2. Be clear on the value customers are getting. The focus of your upsell email should be on the benefits the customer will receive. And don’t forget the two most powerful words in advertising: “because” and “you”. This is actually made easier since the upsell email is often triggered by an action, so the form is “because of (the action), you are eligible to receive (benefit)”.
3. Always, always include a call to action. The main advantage of selling stuff online is that a conversion is just a couple of clicks away – and the first click should be right in the email body, clearly marked with a CLICK HERE. Additionally, making your offer time-sensitive, or even including a countdown timer, really adds punch to the call to action.