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  1. Growth hacking tips to achieve online success

    < 1 min read

  2. The loyal customers surprise gifts

    < 1 min read

  3. The handwritten “Thank you” letter (the most creative growth hacking tip)

    < 1 min read

  4. The product demo in the form of a video

    2 min read

  5. The trigger-based email series

    2 min read

  6. The welcome email etiquette

    < 1 min read

  7. The upsell email

    < 1 min read

  8. The abandoned cart email (a.k.a the ultimate growth hacking tip) 

    < 1 min read

  9. The refer-a-friend program

    < 1 min read

  10. The timely holiday offer

    2 min read

  11. The free trial

    2 min read

  12. Remarketing

    < 1 min read

  13. To wrap it up

    < 1 min read

Four out of five online store visitors leave their shopping carts abandoned. That’s why communication that is triggered by this “action” is so essential – and abandoned cart emails are proven to be extremely effective in that regard, reclaiming around 8% of such lost sales on average (Fresh Relevance, June 2014).

Cart abandonment emails should be customized towards the individual customer 一 they should be straightforward and focused on getting the shoppers back to your store to complete their orders.

So, what makes an abandoned cart email compelling? A couple of things:

1. A good abandonment email has a clear subject line.

2. A good abandonment email has a clear call to action (e.g., Did you forget to purchase? or Your shopping basket is waiting).

3. A good abandonment email includes one or more of the abandoned products, as well as some related products, to make the customers think again about what they may have missed. Also, make sure that the customers can complete the checkout process by simply clicking a link in the email.

There’s one more thing we want to discuss 一 the timing of the email, which is of crucial importance. Research has shown that proper timing can significantly increase success in recovering sales. Emails sent within 20 minutes achieved, on average, 5,2% conversion rate, while those sent within 24 hours achieved, on average, 2,6% conversion rate.

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