If you think you’ve got a “conversion” when someone adds an item to their shopping cart, think again. Four out of five shopping carts are abandoned before a purchase is made.
Remarketing is about making the most out of this knowledge and getting potential customers to return to make purchases.
Generally speaking, remarketing is a strategy of improving or changing a product and marketing it again in the hopes of getting a better response from the target audience. In e-commerce, remarketing means using data and software to follow up on lost sales by targeting people who’ve expressed an interest in your products.
The tried and true approach of remarketing in e-commerce is sending automated emails to those who almost purchased the products on your site but didn’t. But, if you want to make the most of your remarketing efforts, you should include targeted ads through Facebook (that will be displayed both on Facebook and Instagram!) and Google.
Doing this growth hacking tip is as simple as including a piece of code provided by the advertiser (like Google) on your website. Users who visit your site are then tracked (if they accept cookies), and when they do Google searches using terms related to your products, they are shown your ads. You can also do this with Facebook and Instagram by targeting only people who have visited your site (or only particular pages of your website) in the past period.
When it comes to remarketing ad design, get your copy and message right 一 customize it for a particular audience segment, making it relevant and as personal as possible.