You cannot overestimate the importance of video for any web-based communication. YouTube is the entertainment channel of choice for Millennials, which is why a video format is the crucial factor of future growth.
This information is especially relevant for online sales. One of the most significant challenges when doing business online is getting to connect with people on a personal level when selling them your product or service. That kind of stuff is hard to replicate online, no matter how great your website looks, or how crisp your copy is. The most effective way to overcome this inbuilt deficiency is with a video demonstration of your product(s) or service. The best demo videos recreate the experience of engaging the potential customer directly and giving them all the pertinent information about the product(s) or service in a compelling way, ultimately driving your sales.
To this day, it is preferable to have a face, a living person starring in the product demo video, to have someone the viewers can relate to. This helps you forge personal connections with users. But there’s so much more to making a compelling demo video.
The secret to this growth hacking tip, a good product demo video, lies in a good script. Here are some guidelines that can help you write an excellent script:
1. The video should grab viewers’ attention, especially if it’s viewed online. You should achieve that within 10 seconds from the start. Studies have shown that those who stick past 10-second mark will keep on watching for about a minute more.
2. The maximum length of your video product demo should not run north of the 100-second mark. This may seem challenging, but no user has the time to watch a 30-minute product demo video. All you need to do is capture the essence of why your product or service is worth buying.
3. After watching, viewers should be left with a basic idea of what your product or service does and why it would be useful to them. So, focus on 2 or 3 key features and common use cases.
4. Wrap it all up with a friendly call to action, which should contain steps you wish the viewers take next.