Here’s the deal: your business grows not only by selling the products but also by building a lasting relationship with its customers. One of the ways you can build a relationship with customers is by writing a handwritten “Thank you” letters.
Think about this growth hacking tip.
Who writes letters by hand in this day and age? Most people rarely have the time to do so, especially if they run a business.
But therein lies the hidden power of handwritten letters addressed to your customers. By investing time and effort into writing such letters, you show customers that you care about them. The fact that the letter is handwritten means you have gone the extra mile. You can bring much more goodwill than simply inserting customers’ first names automatically in the greeting lines of follow-up emails.
So, who should get a handwritten thank you note? The criteria depend on the type of business you are in. Still, a good rule of thumb is to reserve it for the most loyal customers or most important ones – the big orders and regulars, or for anyone who refers you and brings you additional business. And if your growth is going well, the chances are that you have the resources to hire somebody with nice handwriting and some copywriting skills to help you.