Once you feel like your restaurant website is ready to be launched, you need to write down all the ways, methods, and techniques you’ll use to promote the website. After all, you don’t want all the hard work you put into website creation to go to waste.
Now, there are hundreds of promotion techniques, and we are going to mention the ones work wonders.
First, you need social media handles, primarily Facebook, Instagram, and Twitter. Having a strong presence of social media will allow you to promote your visual content, and emphasize your restaurant’s identity.
Bonus tip: Don’t be afraid to post user-generated content on social media. Posting such content is a great way to develop engagement with users, and show just how much you appreciate each and every customer.
Second, register on Yelp (and TripAdvisor). This platform has immense power in the restaurant industry 一 a few positive reviews from Yelp are worth a goldmine. So, be sure to set up your restaurant’s account, and check out how Yelp works.
Bonus tip: If you get negative feedback on Yelp, answer in a polite, professional manner. Nothing says “we are professionals” like a business that knows how to handle negative comments.
Third, partner up with food bloggers and influencers. Send emails to local food bloggers and ask them if they would be willing to come to your restaurant. Offer them a free meal in exchange for their reviews of your restaurant. They could write about your restaurant and meals on their blogs and mention you on their social media.
Fourth, if it makes sense, partner up with delivery services. You would be surprised how many customers discover restaurants for the first time using delivery services.
And fifth, use the power of a newsletter. Add a pop-up to your homepage that appears every time a new user gets to your restaurant website. A pop-up is there to stimulate the site visitors to subscribe 一 offer subscribers 10% off their first order/first meal at your restaurant or something similar. Once you feel like your subscribers’ list is getting larger, start sending newsletters every week, two weeks or once a month (just make sure you are consistent and follow your predefined schedule). In addition, you can also create special offers for newsletter subscribers.