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  1. How to build a restaurant (or café) website

    < 1 min read

  2. Define the goal(s) of your restaurant website

    2 min read

  3. Know whom you want to feed/serve

    < 1 min read

  4. Decide on the basic design elements of your restaurant website

    < 1 min read

  5. Make the homepage and the menu bar simple

    2 min read

  6. Write About page copy

    2 min read

  7. Don’t spend too much time customizing the Contact page

    < 1 min read

  8. Add content to the Menu page

    2 min read

  9. Make sure that the Booking/Reservations page is up and running

    < 1 min read

  10. Use the power of the Gallery page

    < 1 min read

  11. Add a News section

    < 1 min read

  12. Promote your restaurant (website)

    2 min read

  13. It’s your time to shine – go and build your restaurant website

    < 1 min read

Before you start customizing the theme 一 playing with its colors, fonts, number of pages, URL structure, etc. 一 you need to define the goal(s) of your website.

Naturally, the ultimate goal of any restaurant website is to attract a particular group of people (Italian food lovers/vegans/carnivores…), and to encourage them to come to a restaurant.

However, if you want to build a high-converting restaurant website, you need to be a bit more specific when defining objectives. Here are some examples of specific goals:

1. That at least 80% of the visitors click on the Menu page and spend at least 2 minutes checking the page out.

2. That 40% of the site visitors click on the Booking/Reservation item in the menu bar and actually, make the reservations.

3. That 20% of the visitors leave (hopefully positive!) reviews on your website.

Note: When defining goals, be sure to use the SMART method. Each letter of this acronym stands for one of the words that explain what the objectives should be like. S is for Specific, M is for Measurable, A is for Achievable, R is for Relevant, and T is for Time-Based.

By determining these specific goals, you’ll slowly but surely start to think about the design of your website. So, for example, if you want 80% of the visitors to click on the Menu page, you should make the page easily reachable and pixel-perfect. If you want 20% of the visitors to leave reviews, you need to make the section for reviews highly visible, and the process of leaving a review should be a piece of cake.

Bonus tip: Never add a .pdf menu to your restaurant’s website. Site visitors have a hard time viewing it on their smartphones, and .pdf files are extremely difficult to update. Just imagine that each time you want to add a new dish to the menu, you’ll have to take down the old menu, add a dish to the menu using some image editing program, and upload the new menu. That’s too much hassle over one single dish.

See what we mean?

Once you’ve written done all the goals, you can move onto the next step.

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