Now, let’s talk business.
A Menu page is, after the homepage, the most important section on your website.
Because it is the page site visitors check before they decide to book a table or come to your restaurant. If they like the overall vibe of your place and your restaurant’s brand, you better be sure they are going to check out the Menu page. And checking out this page is a make it or break it moment for you 一 they are either going to love your meals and how you presented the dishes in the menu, and they are going to be excited to book a table or they are going to be apathetic, not impressed enough with your menu to go to the Booking page or visit your restaurant.
Naturally, you want to impress your site visitors, which is why you should invest time into perfecting each and every pixel of the Menu page. And here’s how you can do so:
1. Don’t add a .pdf menu on your restaurant website. Not only will you have trouble updating the document once you decide to add new dishes to the menu (because you’ll have to download the .pdf, make changes, and upload it again), but a .pdf menu won’t do anything for your site’s SEO (Search Engine Optimization).
2. Choose a background color that goes well with the rest of the colors you used on the site.
3. Make sure that the font you use in the menu is readable.
4. Don’t forget to categorize the menu 一 add categories like Main Dishes, Desserts, Drinks, Wine List, etc.
And that’s pretty much it to the Menu page customization.
Be sure to play with the colors, fonts, and different menu styles to see what works for your brand the best.
Note: If you are new to SEO, and are wondering how a .pdf menu can affect your website’s ranking, all you need to know is that if the menu is an image or a file, it can’t be indexed by the search engines properly, which, in the long term, hurts your website ranking.