An About page content is a tricky content to create 一 you have to find the balance between letting your personality shine through and keeping things professional.
But, we do have some tips up our sleeves that can help you out.
Let’s first talk about the About page copy.
Here are a few tips to keep in mind when writing About page copy:
1. Don’t make the About page text too long; no one has the time to read your life story.
2. Start strong, using a powerful opening line. Something like “Am I the right person to join your team? Who knows! Read the rest of the text and find out.” The opening line doesn’t have to be cocky, it’s just needs to grab attention.
3. Share A BIT about your background, and don’t be afraid to include the details. Something along the line “I was bullied as a kid, and that’s why I spent most of my days in the bedroom, drawing and creating “my own world”… One thing led to another, and I got accepted into a design school….”. Clients value honesty.
4. Reveal something unique about yourself 一 a skill, an interesting project you completed, anything really that makes you stand out from all the other designers/illustrators/photographers.
5. An About page should NOT contain a list of clients you have worked with, awards you’ve won, or your skills. You can mention some of the big-name clients, a skill, or an award or two, but don’t go overboard. Nobody likes a show-off.
6. In the end, add a call to action, and your social media handles.
Note: If you feel like what we have mentioned is too much work for an About page copy and you’d rather focus on the About page visuals than the text, you could write 3-4 sentences explaining where you are based, and what you do. Just don’t forget that the last sentence should be a call to action, something like “Feel free to hit me up, I would love to talk” or “Let’s chat, I want to hear your ideas”.
Now that the copy is out of the way, let’s talk about the rest of the content.
The truth is, when it comes to visuals (images, illustrations, videos) on your About page, you are the main man. You probably already know what you want to include. Just make sure the visuals compliment the copy and vice versa.