Don’t get it twisted; we are not suggesting you copy one of your peers’ portfolios.
All we’re saying is that you should look into your competitors’ websites to see what’s out there.
Once you feel like you have seen enough, grab a piece of paper.
Write down everything you don’t like in other people’s portfolios. Perhaps the word “don’t like” is a bit too aggressive, but the idea is simple enough: just jot down the parts of other people’s portfolios that you don’t quite like, or think could be better.
For example, you could write something like:
1. Using the same screenshot of an app from 7 different angles, on 10 different screens, in mock-ups that all have perfect lighting.
2. Featuring projects that are completed 5 years ago.
This list will be your “what-not-to-do” list, which will help you realize quickly what you actually want to do with your portfolio. For example, this list will help you with choosing the color palette or typeface you should use on the website. It can help you define how many pages your online portfolio should contain and so many other site aspects.
Bonus tip: Make sure that the colors of your online portfolio are easy to digest 一 say NO to crazy color combinations. After all, you are trying to encourage people to hire you, not give them a headache or an epileptic attack.
Now that the concrete of your portfolio has been poured and you can move onto smoothing the surface.