When it comes to running a photography website, you are already in the eye of the media. In such an industry, you are going to be regularly involved with the media in a way that few other industries are. Therefore, you need to be able to use the power of blogging to help sell your service and make sure people can understand your artistic and cultural philosophy. Start with getting a WordPress theme, like Artigo or Oculus that will, alongside showcasing your portfolio, let you blog the right way. When using a blog, though, it’s very easy to make the wrong impression. This article will make it easier for you to ensure that you do the opposite and make the right impression. Here’s how to write a blog for a photography website.
What kind of topics make sense?
The hardest part of writing a good blog stems from the topics that you choose. Many people make the same mistake; they write about the same old, same old. Instead, you should look to find topics which are both locally pertinent and also industry-specific.
- One of the best topics you can use that would make it truly your own is to write up smart blog pieces on local landmarks. This could give you the chance to talk about why they are stunning (complete with snaps to show off your work) and why people use them for photography. Write about the history and the facts behind the area, and it will soon become a very important way to drive authority to your readers.
- Then, you can use the blog pieces to get people excited to go and use your services in these areas. You can set the right tone by writing pieces of content which are built around giving people inspiration for where to get their photos taken. When used right, this can be one of the single most powerful choices that you make in terms of helping you to progress as a business.
- At the same time, writing about new photography techniques you are introducing is useful, too. Shoot an accompanying video showing how it works and why its such a useful process, selling the idea to people indirectly. Then, use it to help show people what kind of work you are doing at the moment using these skills.
- This is excellent for making clear and effective points to your readership. It also helps to ensure that you can give people more interesting information about techniques. Most photographers keep their cards close to the chest; by opening up a bit, it can make a big difference. For example, drone tech has become massive in the world of photography. You could show people how you are using drones to snap lovely panoramic shots. It might be going ‘behind the lens’ a touch but that is a good thing; you aren’t giving away your secret, just helping people to learn about the process they are hiring.
Selling your story
Also, it makes sense to write about yourself. When someone hires a photographer, they are hiring someone they hope to connect with and see a similar view from. It means that you need to be able to show who you are as a person, not just a photographer. However, you can combine both in wonderful style with little story blogs that sell who you are.
For example, if you are going cycling or on an active trip why not get a camera and snap some amazing sights? Write some blog posts about what you came across. Take a live camera to a sports stadium and capture that – use your blog to help showcase that you are more than just a robot who snaps photos.
You don’t need to tell them your blood type, but a touch of personality can go the longest way in making a big difference to selling your story. Once you start to see this kind of experience gaining traction, people will feel much easier hiring you. It’s always easier to hire someone when you get a good idea of who they are outside of work.
Also, sell your story of what made you so passionate about photography. It’s very important; that personal touch has to shine through in all the photos you take. It’s the same with your blog; having that personal touch is absolutely key to nailing your success long-term.
DIY tips work, too
Many photographers find it hard to take things further forward with their clients as they fear they are giving away the secrets that make them great. Instead, be happy to share; show people awesome DIY tips and tricks that could make all the difference to people.
It also allows you to make a huge difference in the way that you come across generally. You now seem more human, less guarded and more open to helping people. When other photographers’ close ranks and make it sound impossible to do what they do, it makes them sound rather elitist.
This allows you to get around that problem, just a few basic personal hacks that people can use to make their own personal photos a bit better is a fine starting point. Whatever you feel you can offer that has a sprinkling of professional expertise, you should.
It can make a telling difference to how you come across and the general takeaway that people get when they read your blog. If you are looking to write a blog for a photography website, you need to make it more informative and fun, by giving people the information they can learn from and activities they can try out themselves.
At the end of the day, you can use the above information to help make sure you write a blog for a photography website that has the right kind of voice. A photography business has to be able to give people trust and belief in the services they provide; with the right kind of blog post, you can make that much easier to put in place. Using the right kind of content and the correct language, it becomes much easier to make your photography business thrive.
