Create a content calendar
Now that you’ve setup your website, it’s time to fill it with content. Either import what you already wrote, or start fresh.
This is the heart and soul, the bread and butter of blogging. Even if you picked a free hosting, an ugly theme, and/or a shitty domain, you can still pull yourself out of the mess by writing quality content that people want to read.
Good content is not about how it looks (though that helps, but a good-looking theme will do 80% of the work for you in that regard).
Good content is about giving people value.
Let’s say you write a flattering piece about the burkini, and how it helps women who otherwise wouldn’t have been able to go to the beach, now can. It might anger a few, but also touch someone so deeply, that you changed their lives a little bit. And that’s huge. You just made someone feel better about themselves. Again, that’s HUGE.
You solved a problem. Your content did, anyway. So you should spend more time thinking about what to write, than to just sit like a monkey behind a typewriter and blurt out whatever idea comes to mind. Ideas are great, but remember that everything is a first draft. Always.
To plan for a good content calendar:
See what the best people are doing, then try to do it better
It sounds like copying. And it is a little, at least at first. But while I do sound contradictory, use their good traits for inspiration. Figure out why some of their pieces work, and some don’t. Then build upon it with your mixture of authenticity, uniqueness, nerve and talent.
Get high quality photos
Professional photos, either by a friend photographer or a paid one, can be a huge difference as to how you’re perceived. No one likes blurry photos, or photos that are skewed or cropped weirdly. Same goes for other content like videos, graphics etc. Ask for press kits from fashion labels, set up your firstname.lastname@example.org email address, and start asking for pro shots.
Write as if your life depended on it.
You might not be able to churn out thousands of posts per month (nor should you). But write all the time, because you won’t be able to find your voice otherwise. It’s through writing long posts that you’ll give readers a lot of value - and give yourself more value, too.
Write evergreen content, too
This whole blog post is an evergreen blog post. It’s meant for beginners, and won’t feel old or dated in a week. It’s tempting to write for people like yourself, but not everyone has the same passion or capacity. Write in an inclusive way, and that means that a few beginner posts to fashion and trends is key. They’ll pull in more people, and once they’re educated, they’ll move on to your more advanced stuff.
Ah, that dreaded three letter acronym. SEO, or, Search Engine Optimisation, is an internet philosophy. It means optimising your website so that when people google “fashion blogs to follow” you are the first result (or as close to 1st as possible). Learn SEO. I personally despise SEO and think most of it is gibberish anyway, but there are good articles on SEO out there. For example, we noticed that a lot of people googled “fashion themes for WordPress” and that they somehow ended up on our website. So, we wrote this guide to fashion websites because it’s apparently what people wanted (even though no one wrote to our inbox directly saying that they need it.) We felt the intent behind the search term, and wrote a blog post based on the search term. Hopefully, now when people google the same thing, they’ll find a handy blog post to guide them.
The best content is definitely not easy to write, nor easy to research. It might take days. So don’t feel pressure to start churning out brilliant blog posts immediately. Start small, use great looking photos, and be consistent. You’ll get people’s attention even if you don’t necessarily hit it off on the first try.
Grow and create relationships
If the most beautiful flower in the forest blooms and there’s no one there to see it…
Sorry for the crappy metaphor, but you get the idea:
People need to KNOW that YOU EXIST.
It’s the relationships you make with your friends, colleagues and other bloggers that will help your website audience grow. At least at first (Facebook post boosts and paid ads come later).
Try to spy on current fashion bloggers, and see what they do.
Write up something nice about their blog, or their point of view, or what you like about them. Be honest, don’t just suck up. Help them get a few more comments on their blog, and participate in their blog’s comments, too. Try to make friends, through Twitter or wherever.
Share their content on your blog. Yeah, feature them. Write back to them that you featured them. Establish a relationship through email if you must. Be kind and respectful because there’s probably a thousand suckups doing the same in the hope of leaching fame from someone else. You do you, and feature something you really like.
Talk in communities. On Twitter, forums, comment areas, wherever you find you can ad to the conversation. This takes time and effort. Steal a few minutes from a lunch break here and there to get active socially online.
Here’s a few fashion blogs I like: Racked, Refinery29, Anne Street Studio.
Farewell and good luck
That’s about it! Congratulations if you made it this far, and good luck with your fashion blog! If you have any question, please reach out - we read all comments, emails etc. Write to me at milan [at] themeskingdom.com or on our Facebook page: Themes Kingdom.