{"id":98297,"date":"2019-08-19T13:57:19","date_gmt":"2019-08-19T12:57:19","guid":{"rendered":"https:\/\/acqo.tkdemos.co\/blog\/?p=98297"},"modified":"2022-06-30T16:45:54","modified_gmt":"2022-06-30T16:45:54","slug":"customer-service-emails","status":"publish","type":"post","link":"https:\/\/themeskingdom.com\/blog\/customer-service-emails\/","title":{"rendered":"List of 5 customer service emails that get overlooked"},"content":{"rendered":"\n

Hopefully, your e-commerce shop will get A LOT of customers, and consumers, both newcomers, and returning ones.<\/p>\n\n\n\n\n\n\n\n

Which is why it is imperative to maintain a friendly, one-to-one relationship with them.<\/p>\n\n\n\n

Did you know that Americans tell an average of 15 people about a poor service experience and 11 people about a good experience<\/a>? You could lose up to 16 consumers in a heartbeat!<\/p>\n\n\n\n

Shocking right?!<\/p>\n\n\n\n

Don\u2019t worry; we got you.<\/p>\n\n\n\n

One of the ways you can take care of customers is by sending specific types of personalized emails<\/strong> that won\u2019t make you look like a spammer.

Right now, you are probably terrified thinking that you should send completely separate emails to each, and every customer. That\u2019s far from the truth.

You need to create emails that are templates but don\u2019t look like ones, and we are here to show you how to do that.<\/p>\n\n\n\n

To help you turn new customers into loyal ones, and loyal ones into brand ambassadors, we have decided to make a list of all the customer service emails that often get overlooked. At the end of this post, we also wrote down a list of tips you should follow when creating each one of these emails.<\/p>\n\n\n\n

Here are the emails:<\/p>\n\n\n\n

\u201cThank you\u201d email #1: When customers decide to refer people to you<\/h2>\n\n\n\n

The most famous customer service emails are, by far, the \u201cThank you\u201d ones.

Every e-commerce site has a few or a number of loyal customers that are soooo in love with the brand they talk to their family and friends about it. They share their opinions about the quality of the products, shipping, customer support, etc. (That\u2019s how word-of-mouth marketing<\/strong> was born.)

In this day, and age, customers don\u2019t have to talk about how good some online shop is, and how awesome the products are. They could do it online, no hassle. Here\u2019s how.<\/p>\n\n\n\n

You can add to your e-commerce site the option for consumers to invite their friends<\/strong>, and family to make their purchases so that they can get a discount. This is a well-known move a lot of e-commerce sites use. Indeed, \u201cRecommend Us\u201d, or \u201cInvite Friends\u201d button, and a couple of % off can do wonders.<\/p>\n\n\n\n

If customers decide to use this option, be sure to send them a thank you, as soon as they click on that \u201cInvite Friends\u201d button.<\/p>\n\n\n\n

When it comes to this \u201cthank you\u201d email content, we would advise you to thank the customers, mentioning how lucky you are to have them, followed by a discount code. It\u2019s that simple.<\/p>\n\n\n\n

\u201cThank you\u201d email #2: Celebrating anniversaries and birthdays<\/h2>\n\n\n\n

A customer made her\/his first buy a year ago? Is it his\/her birthday? Celebrate all these days by sending customer service emails that will remind them that you DO take care of their wellbeing<\/strong>, and are happy to celebrate their special day.

The content of the email should be similar to the previous \u201cthank you\u201d mail.<\/p>\n\n\n\n

\u201cHere\u2019s a discount code\u201d email: Using newsletter to stimulate potential customers to buy<\/h2>\n\n\n\n

Every e-commerce site should have a \u201csign up for a newsletter\u201d section, where customers can subscribe to get the latest scoop on new products, discounts, sales.<\/p>\n\n\n\n

Customers love seeing the discounts being brought right to their inbox, which is why we would advise you to focus on the newcomers. So, as soon as a new potential customers subscribe to your newsletter, be sure to send out an email to thank the users for subscribing and offer them a discount code<\/strong>. There\u2019s no way the user won\u2019t use the code!

This email content should have a friendly, almost heartwarming tone. Welcome the user to the \u201cfamily\u201d, and add a discount code. That\u2019s it!<\/p>\n\n\n\n

\u201cAsking for a discount\u201d email: Your way to customer satisfaction<\/h2>\n\n\n\n

Now, here\u2019s a different situation.

Imagine the following scenario: you run an e-commerce shop that sells pre-made baby shower gifts (multifunctional, stylish diaper bags, animal-shaped baby monitors, etc.). You are one of the leaders in your industry \u4e00 thousands of women trust your company to warm the hearts of future moms-to-be. Now, imagine that you received an email from a customer, Amy (a loyal customer). Amy is asking if she could get a discount on your \u201coutstanding diaper cake\u201d. She wanted to order it while it was on sale, two days ago, but she just hadn\u2019t had the time. She\u2019s hoping you would be kind enough to allow her to get it discounted, even if the diaper cake is no longer on sale.<\/p>\n\n\n\n

In this situation, you have two options: you could say no, and lose Amy, or you could say YES, and watch how your customer base is growing.<\/p>\n\n\n\n

Why are we encouraging you to give Amy a discount? Because Amy is a<\/strong> returning customer<\/strong>. She trusts your brand, and has no intention of buying, and never coming back again.  If you think about it, it would be rude not to give her a discount.<\/p>\n\n\n\n

Now, there\u2019s one question left: should you give discount codes every time customers make a request? Definitely not. After all, you need to think about ROI, which is why we would recommend you learn how to negotiate. Here\u2019s an interesting article on Hubspot\u2019s blog<\/a>, that will help you \u201cbargain\u201d your products like a pro.<\/p>\n\n\n\n

\u201cTaking care of the customer\u201d email: Responding to angry customer emails<\/h2>\n\n\n\n

Ooops, you have an email from a raging customer.<\/p>\n\n\n\n

Take a deep breath. Calm down.

The first thing you should know about Caps Lock-filled, angry emails is that it is that they are not that big of a deal. E-commerce businesses from all around the world face furious customers daily. In some cases, customers are angry due to some other factors that are not necessarily connected to your business (a lousy day at work, being stuck in a traffic jam, etc.).<\/p>\n\n\n\n

When you do receive an angry mail, you need to be prepared to do damage control ASAP<\/strong> if you want to show just how much you appreciate your customers.<\/p>\n\n\n\n

The first step you need to take when you receive this type of email is to, again, remain calm. The second, read the email carefully and get to resolving the issue. You should answer the angry email as fast as you can.

The third step is writing the response to this email. Since we know answering flaming mad emails is a tricky business, we wrote down some guidelines that will help you calm the users, and, hopefully, not lose them:<\/p>\n\n\n\n