{"id":98233,"date":"2019-07-08T14:15:18","date_gmt":"2019-07-08T13:15:18","guid":{"rendered":"https:\/\/acqo.tkdemos.co\/blog\/?p=98233"},"modified":"2022-04-08T08:41:35","modified_gmt":"2022-04-08T08:41:35","slug":"how-to-find-instagram-influencers-101","status":"publish","type":"post","link":"https:\/\/themeskingdom.com\/blog\/how-to-find-instagram-influencers-101\/","title":{"rendered":"How to find Instagram influencers 101"},"content":{"rendered":"\n

Influencers, huh?<\/p>\n\n\n\n

A group of active, diligent people whose specific lifestyle, aesthetics, will and knowledge to promote themselves got them into the influential circles.<\/p>\n\n\n\n\n\n\n\n

Influencers are not just the people that spent most of their \u201cworking hours\u201d posting viral photos on social media. No. They are a hard-working group of multitaskers<\/strong> that manage to juggle multiple chores daily. As you know, hard work always pays off, so much so that they managed to earn their followers\u2019 respect and trust.<\/p>\n\n\n\n

Nowadays, influencer marketing got to the point that for every dollar spent on influencer marketing, businesses are nowadays making $5,20 in earned media value<\/a>.

For you, as an e-commerce site owner, this means only one thing: you need to collaborate with influencers if you don\u2019t want your brand to go unnoticed<\/strong>.<\/p>\n\n\n\n

Think about it. If you are investing all your efforts into creating \u201cextraordinary\u201d content on social media, but haven\u2019t managed to build a large following, don\u2019t fall into despair \u4e00 you can increase those numbers by turning to the Ones that can help you build a name of your brand.<\/p>\n\n\n\n

To become a part of the cr\u00e8me de la cr\u00e8me brands on social media, especially on Instagram, you need to find influencers that fit your brand the best, reach out to them, and maintain a long term, professional relationship, based on mutual trust, understanding and a phrase \u201cquid pro quo\u201d.

Note:<\/em><\/strong> Today, we chose to talk about IG influencers, since this platform is the number one most impactful channel<\/a>, out of all the others.<\/em>

So, the first step is finding influencers.<\/p>\n\n\n\n

If you don\u2019t know where to start, here\u2019s a full-blown guide on how to find Instagram influencers:

Disclaimer:<\/em><\/strong> Themes Kingdom team is not affiliated with any of the mentioned tools in this post nor do we earn a commission if you end up using and\/or purchasing any of the tools referral links in this blog post. We merely wanted to name some services that can help you find Instagram influencers.<\/em><\/p>\n\n\n\n

Step #1 of How to find Instagram influencers \u4e00 Define the goal of collaborating with influencers<\/h2>\n\n\n\n

Before you even think about finding and reaching out to influencers, you need to know what goal you are trying to achieve by collaborating with influencers.

Right now, you are probably thinking that the ultimate goal is to sell the products. And that\u2019s true.<\/p>\n\n\n\n

However, be sure to write down all the specific goals you need to complete<\/strong> to achieve the ultimate objective. For example, you can write down the top 5 uber specific goals, like increasing brand awareness, building a following base, improving brand advocacy, etc.<\/p>\n\n\n\n

By doing these steps, you will be closer to defining which type of influencers you want to find and reach out to.<\/p>\n\n\n\n

Step #2 of How to find Instagram influencers \u4e00 Start with defining your \u201cperfect influencer\u201d<\/h2>\n\n\n\n

The second step of How to find Instagram influencers<\/em> guide is defining the \u201cperfect influencer\u201d \u4e00 the ones that are aesthetically aligned with your brand and whose followers are your target audience and can become your customers. <\/p>\n\n\n\n

Think about it. If you are selling latest fashion, stylish purses and you reach out to an alternative, an edgy-looking tattoo artist with a large following (that couldn\u2019t care less about your fancy bags), you are not going to manage to reach the right potential customers.<\/p>\n\n\n\n

So, be sure to ask yourself what type of influencer you believe would represent your brand the best. Start by writing down some basic information, like location, age, aesthetics, and overall \u201cvibe\u201d<\/strong>.<\/p>\n\n\n\n

Step #3 of How to find Instagram influencers \u4e00 Determine the number of followers and influencers\u2019 Engagement Rate you are pleased with<\/h2>\n\n\n\n

The key step of this How to find Instagram influencers<\/em> guide is to think about particular numbers and do some calculation.

Should you reach out to influencers that have a large following, like over 200,000 followers, or should you choose the ones that have around 20,000.<\/p>\n\n\n\n

It\u2019s up to you to decide, but you have to know that, when it comes to choosing influencers, size does matter.

Budget-wise and keeping the mind the fact that you are building brand awareness, we would advise you to start small<\/strong>, choosing nano- (that have up to 10,000 followers) or micro-influencers (the ones that have up to 50,000 followers). Why? Because nowadays brands, apart from sending the products to the influencers, pay for each Instagram post an influencer shares (and they pay a lot!). Choosing nano- and micro-influencers is a wallet-friendly option \u4e00 there is a chance you won\u2019t have to pay anything at all, or at least not as much as you would a 200k-followers influencer.<\/p>\n\n\n\n

There\u2019s also one more reason why we suggest you opt for influencers that have a lower number of followers. These types of \u201cpeople of influence\u201d are the ones Instagram users trust the most and relate to<\/strong>, leaving more likes and comments.<\/p>\n\n\n\n

Which brings us to another parameter we would like to discuss \u4e00 engagement rate.

An engagement rate<\/strong>, \u201can influencer\u2019s value\u201d is the number you get when you divide the average number of likes and comments per post with the total number of followers, multiplied by 100. It can also be considered as influencer\u2019s ability to stimulate conversation (and create word-of-mouth reactions) in the post comments section, posting interesting content users love to discuss and comment on.<\/p>\n\n\n\n

When it comes to engagement rate, the higher the number, the better. That is, the higher the engagement rate, the higher the influencer\u2019s potential to drive traffic to your website and encourage users to buy your products. Having all this in mind, we would, again, recommend you should choose micro-influencers since influencers that have a higher engagement rate are the ones that have a lower number of followers<\/a>. Don\u2019t believe us? Check out Kim Kardashian West\u2019s engagement rate, which is around 2%, and she has 143 million followers. Mind-blowing!

Bonus knowledge:<\/em><\/strong> Luckily, you don\u2019t have to calculate each influencer\u2019s engagement rate on your own <\/em>\u4e00 some tools do it for you. Check out free tools like Instagram Money Calculator<\/a> or Phlanx<\/a>.

<\/em>Super bonus knowledge:<\/em><\/strong> When it comes to engagement rate, be sure to keep your eyes open. Some influencers tend to buy likes and comments to fake their engagement. If you notice too many comments like \u201cnice pic\u201d, \u201clove it\u201d, \u201ccool\u201d, you should consider it as a red sign. So, be sure to skip these Instagram accounts.<\/em><\/p>\n\n\n\n

Step #5 of How to find Instagram influencers \u4e00 Find influencers<\/h2>\n\n\n\n

Aaaand, finally, you can move onto finding influencers.<\/p>\n\n\n\n

Here are the ways you can do so:<\/p>\n\n\n\n