{"id":98080,"date":"2019-04-10T15:31:17","date_gmt":"2019-04-10T15:31:17","guid":{"rendered":"https:\/\/acqo.tkdemos.co\/blog\/?p=98080"},"modified":"2022-06-30T16:58:38","modified_gmt":"2022-06-30T16:58:38","slug":"learn-from-best-online-shopping-sites","status":"publish","type":"post","link":"https:\/\/themeskingdom.com\/blog\/learn-from-best-online-shopping-sites\/","title":{"rendered":"10 things you can learn from the best online shopping sites"},"content":{"rendered":"\n

Did you know that only 22% of businesses are satisfied with their conversion rates<\/a>? (These businesses are not the best online shopping sites.)<\/p>\n\n\n\n

That\u2019s right! Just a tiny bit over one-fifth of all businesses know how to manage and organize their marketing activities and create a high-conversion website design.<\/p>\n\n\n\n\n\n\n\n

But, don\u2019t let this number scare you. You can find your place in the crowded e-commerce sky. You too can shine bright like a diamond.<\/strong>

How?

Well, for starters, you\u2019ll need to give your best to create a bespoke e-commerce shop that has an interactive user experience. Then, you\u2019ll need to take care of the site security and creating compelling, persuasive website content.<\/p>\n\n\n\n

These are just basic tips.<\/p>\n\n\n\n

But, to compete with the best online shopping sites and e-commerce moguls, you\u2019ll also need a bit of luck<\/strong> in the form of cost-effective magic tricks not everyone is familiar with.<\/p>\n\n\n\n

So, to help you hit the e-commerce homerun, we decided to analyze some of the major retail websites and provide you with a list of design and marketing tricks they used to get more customers.<\/p>\n\n\n\n

Here\u2019s what you can learn (and copy!) from the best online shopping sites:<\/p>\n\n\n\n

Disclaimer: Themes Kingdom team is not affiliated with any of the mentioned plugins nor do we earn a commission if you end up purchasing any of the tools through referral links in this blog post. We merely wanted to name some services that can help you build an online shop of your dreams.<\/em><\/p>\n\n\n\n

1. Keep the homepage design simple<\/h2>\n\n\n\n

If you have read the article on how to make a logo from scratch<\/a>, you might remember Ivan\u2019s tip \u4e00 Keep It Simple Stupid (the KISS principle). In that post, Ivan mentioned that using geometric shapes in logos can improve the scalability of the logo. Believe it or not, the same thing goes for a homepage design. When you are creating the homepage design, think about how you can ease up the process of buying a product<\/strong>.<\/p>\n\n\n\n

Take Etsy\u2019s homepage, for example. This is one of the best online shopping sites that has<\/g> an elegant homepage with simple navigation<\/strong>. Visitors can easily navigate through the categories that are displayed once they hover over the main menu.<\/p>\n\n\n\n

\"Etsy's
Etsy’s homepage<\/figcaption><\/figure>\n\n\n\n


If you check our e-commerce themes<\/a>, you\u2019ll see that the most theme have a full-screen slider on the homepage and a minimalistic, easy to navigate menu. That\u2019s no coincidence!<\/em><\/p>\n\n\n\n

2. Add high-resolution images<\/h2>\n\n\n\n

It goes without saying that you MUST include high-resolution photos and videos of your products if you want to build credibility in visitors\u2019 minds. No user wants to see a blurry product image!<\/strong>

Don\u2019t believe us? Stop for a minute and think about how you shop online. If you are genuinely interested in a product, you are going to try to see the product in several different lights and environments to determine the price-quality ratio<\/strong>, that is, how much value you can get for the money you pay. We are sure you are exceptionally thorough and careful when buying high-end, premium products.<\/p>\n\n\n\n

To emphasize the importance of high-quality images a bit more, here\u2019s an example of how AliExpress, one of the best online shopping sites, use product pictures. In the screenshot down below, you can see a USB type C cable. This product has a video and five more high-resolution photos to follow! Additionally, there is a zoom effect<\/strong>, that appears when you hover over a product image.<\/p>\n\n\n\n

\"Best
AliExpress’ product page<\/figcaption><\/figure>\n\n\n\n

Sears does the same thing:
<\/p>\n\n\n\n

\"Sears'
Sears’ product page<\/figcaption><\/figure>\n\n\n\n

3. All content must be mobile-friendly and responsive<\/h2>\n\n\n\n

Apart from having a spot on images that portray your products in the right light (and a sales-y copy to follow!), you need to make all images and text mobile-friendly. According to Outerboxdesign.com<\/a>, 79% of smartphone users have made a purchase online using their mobile device in the second half of 2018. Additionally, remember that in March last year Google announced that it is starting to index sites based on their mobile versions and that websites that had the mobile versions early-on were rewarded with higher rankings<\/strong>.<\/p>\n\n\n\n

Bonus tip: There\u2019s a difference between mobile-friendly and responsive design. A website that is optimized for mobile has the option of adjusting the content and the functions to the smartphone users. A responsive website is the one that fits users\u2019 needs and devices completely.<\/em><\/p>\n\n\n\n

In 2019, have a mobile-friendly and responsive design is a must.

So, what should you pay attention to when creating a mobile-friendly and responsive design?<\/p>\n\n\n\n

There are so many tricks you can use to make content responsive. Here are some of them:<\/p>\n\n\n\n