{"id":96605,"date":"2017-05-17T10:00:47","date_gmt":"2017-05-17T10:00:47","guid":{"rendered":"https:\/\/acqo.tkdemos.co\/blog\/?p=96605"},"modified":"2022-06-30T17:55:38","modified_gmt":"2022-06-30T17:55:38","slug":"wordpress-themes-for-ecommerce","status":"publish","type":"post","link":"https:\/\/themeskingdom.com\/blog\/wordpress-themes-for-ecommerce\/","title":{"rendered":"WordPress Themes for Ecommerce"},"content":{"rendered":"<p>It is an established fact that online sales are where growth is continuous. Online sale have been growing continuously from the get go, even in times of recession, and in times of economic boom they\u2019ve grown faster than traditional sales<\/p>\n<p>Additionally, the web influences almost 50% of our purchases \u2013 more and more people are checking out products online before heading out to the brick and mortar. Consumers are getting quite used to comparing prices and instantly knowing whether the product is available. And data from Experian Hitwise shows that ecommerce traffic increases in a shaky economy \u2013 mostly because buyers research purchases more thoroughly online before committing to buy.<\/p>\n<p>During the holiday season we shop for gifts, and buying a gift is a chore only if you don\u2019t know what to buy. People have flocked to the web for help in that regard, looking for inspiration and browsing for ideas \u2013 especially younger consumers.<\/p>\n<p>So, with all that, if you are planning on having a successful business that relies on your product being sold to actual humans\u2026 You really don\u2019t need to think about whether you should have an eshop. You need to already have it, or at least have a plan to set up one.<\/p>\n<p>And if you still need persuading, what better way to begin than by presenting you with some of the most important ways in which an ecommerce website of your own will benefit your business and your bottom line.<\/p>\n<h2>So, how do I create an ecommerce site that sells?<\/h2>\n<p>Do you know the single most prevailing reason why a shopper doesn\u2019t buy something on your website is not the price? Of course, price does matter, but for the price to matter, the shopper must first find the product he is looking for. And yes, we are assuming that your online store does contain the desired product.<\/p>\n<p>Fortunately, there are some surefire ways to ensure that this doesn\u2019t happen.<\/p>\n<p>For Cthulhu\u2019s sake, don\u2019t require registration. A study found that requiring users to register before checking out decreases conversions by a whopping 23%. So consider using Facebook Connect or other social media sign-in widgets \u2013 anything that will provide simple once-click registration.<\/p>\n<p>Use cookies. If you don\u2019t know what they are, suffice it to say that your web developer will know, and all you need to know is that they are a tool that allows your website to recognize returning customers, so their browsing or purchase history on your website is stored and can be used so the next time the user can pick up where they left off or to suggest just the right products for them.<\/p>\n<p>Have a slick and reliable search function \u2013 spare no funds on this, since this is the main avenue not only for shoppers to get connected with your products, but also for you to get to know your shoppers and identify not so much the products they are buying (your stock can tell you that pretty well) but what they are looking for and how they articulate it. This translates into better product descriptions and better overall site SEO.<\/p>\n<p>Make that search bar large and clearly visible and preferably place it top-right, on every single page of your website. Functionality-wise it is an absolute must that it has an auto-complete feature. In that way, shoppers are presented with additional and relevant choices as soon as they begin typing \u2013 your website is doing all the cross-marketing you need.<\/p>\n<p>Once the shopper is on a product page, the first thing they should see is the product itself and its price. Photos should be on a neutral-colored background. If your design doesn\u2019t allow you to display the photo at a large size, allow the option of viewing the product in a separate window, as opposed to a zoom feature which only makes sense in art and apparel online stores. Show the prices boldly and clearly and highlight discounted prices, since everybody likes a good deal.<\/p>\n<p>Including customer reviews is a must, because people trust them much more than they trust product copy. They should be readily available and highly visible \u2013 especially positive reviews which can be highlighted as a part or even instead of the product description. But don\u2019t delete negative reviews if only because they give you credibility (nothing can be liked by everyone, not even kittens) and provide a unique opportunity to improve products or showcase great CRM.<\/p>\n<p>Use the words \u201cAdd to Cart.\u201d on your add-to-cart button. Yes, it is a convention, but conventions exist for a reason: they preclude confusion. It goes without saying that you should make the button highly visible, since it is the ultimate call to action and the conversion point for your shoppers. Choosing a color that is not used anywhere else in the design is a good way to really set it apart.<\/p>\n<p>Don\u2019t take your shoppers to the shopping cart upon adding an item. Taking them away from the product page may seem to be of help by speeding up the process, but consider that by saving the shopper one click you will be robbing yourself of the opportunity to cross-sell, as they will be far less likely to continue shopping.<\/p>\n<p>Make sure to show related products next to every product viewed. Buying things that one just stumbles upon goes over easier in an online store, so make it easy for them to stumble upon things. Remember, the chief reason for a lack of conversion on ecommerce websites is not being able to find the product \u2013 and this feature, especially when coupled with cookies and search histories, gives you a way to tailor your offers for every specific consumer.<\/p>\n<p>Finally, the checkout must be made simple, clean and fast. This is where the customer spends their money, so you don\u2019t want any chances for them to change their minds. This ultimately boils down to one simple thing: one-page checkouts. They are proven to increase conversions and we\u2019d wager that know why if you have ever shopped online.<\/p>\n<h2>Which themes do all of this really well?<\/h2>\n<p>Glad you asked. We made a bunch of WordPress themes that closely follow the best practices of ecommerce sites. Here&#8217;s what We&#8217;d recommend.<\/p>\n<h3>Unid<\/h3>\n<p><a href=\"https:\/\/themeskingdom.com\/wordpress-themes\/hunttshop-e-commerce-woo-wordpress-theme\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96611\" src=\"https:\/\/acqo.tkdemos.co\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3.jpg\" alt=\"\" width=\"1090\" height=\"680\" srcset=\"https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3.jpg 1090w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-300x187.jpg 300w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-1024x639.jpg 1024w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-768x479.jpg 768w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-550x343.jpg 550w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-160x100.jpg 160w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-800x499.jpg 800w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/huntts-mac-iPhone-3-350x218.jpg 350w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/themeskingdom.com\/premium\/unid-wordpress-theme\/\" target=\"_blank\" rel=\"noopener\">Unid<\/a> is the culmination of our focus on turning our best selling theme into an ecommerce powerhouse. It&#8217;s fresh, minimal, and great for displaying an eclectic collection of products.<\/p>\n<h3>Phenomena<\/h3>\n<p><a href=\"https:\/\/themeskingdom.com\/wordpress-themes\/ippo-shop-woocommerce-wordpress-theme\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96612\" src=\"https:\/\/acqo.tkdemos.co\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3.jpg\" alt=\"\" width=\"1090\" height=\"680\" srcset=\"https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3.jpg 1090w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-300x187.jpg 300w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-1024x639.jpg 1024w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-768x479.jpg 768w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-550x343.jpg 550w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-160x100.jpg 160w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-800x499.jpg 800w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ippo-shop-Mac-iPhone-3-350x218.jpg 350w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/themeskingdom.com\/premium\/phenomena-wordpress-theme\/\" target=\"_blank\" rel=\"noopener\">Phenomena<\/a> is a contemporary take on ecommerce. It features full screen photography and really lets you play with brand storytelling.<\/p>\n<h3>Goodz<\/h3>\n<p><a href=\"https:\/\/themeskingdom.com\/wordpress-themes\/goodz-shop-e-commerce-wordpress-theme\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96610\" src=\"https:\/\/acqo.tkdemos.co\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3.jpg\" alt=\"\" width=\"1090\" height=\"680\" srcset=\"https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3.jpg 1090w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-300x187.jpg 300w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-1024x639.jpg 1024w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-768x479.jpg 768w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-550x343.jpg 550w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-160x100.jpg 160w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-800x499.jpg 800w, https:\/\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/goodz-shop-mac-iPhone-3-350x218.jpg 350w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/themeskingdom.com\/premium\/goodz-wordpress-theme\/\" target=\"_blank\" rel=\"noopener\">Goodz<\/a> is the first ecommerce theme we made, and it&#8217;s being used by some of the cutest indie shops around, like<a href=\"https:\/\/www.boomerangstories.com\/\"> Boomerang Stories<\/a>. It&#8217;s great for fashion editorials coupled with product features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is an established fact that online sales are where growth is continuous. Online sale have been growing continuously from the get go, even in times of recession, and in times of economic boom they\u2019ve grown faster than traditional sales Additionally, the web influences almost 50% of our purchases \u2013 more and more people are [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":96796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress Themes for Ecommerce - Themes Kingdom<\/title>\n<meta name=\"description\" content=\"It is an established fact that online sales are where growth is continuous. 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You're also in really good company. Why you should have an e-commerce site at all It is an established fact that online sales are where growth is continuous. Online sale have been growing continuously from the get go, even in\u2026","rel":"","context":"In &quot;Blog&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/themeskingdom.com\/blog\/wp-content\/uploads\/2017\/04\/ecomm.jpg?resize=350%2C200&quality=99&ssl=1","width":350,"height":200},"classes":[]},{"id":97487,"url":"https:\/\/themeskingdom.com\/blog\/ecommerce-business-vs-traditional-businesswhy\/","url_meta":{"origin":96605,"position":1},"title":"Ecommerce business vs. traditional business &#8211; which one to choose?","date":"July 25, 2018","format":false,"excerpt":"When it comes to building an online business today, the most commonly suggested option is an e-commerce business. 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